Selling your house has never been easier, thanks to the evolution of technology. Where you once had to open your doors to groups of strangers, you can now maintain your privacy, safety, and show your property with nearly no contact.
Marketing your house virtually is the newest way to allow potential buyers to view your home in detail, without ever leaving the comfort of their own home or walking through yours.
There are numerous ways to market your listing virtually – and it makes sense considering that most buyers start their house-hunt online.
The Benefits of Virtual Marketing
When you list your professional photos and virtual tours, your property stands out above the rest.
Virtual tours are immersive, allowing viewers to navigate their way in a walk-through style.
Marketing your listing virtually is safer and more convenient for you as the seller, for the buyer, and also for the real estate agent.
Another benefit of marketing your listing online is that it rules out buyers who have been able to determine via the Internet that your house is not right for them.
In traditional open houses, you’d need to make arrangements for your pets – for everyone’s comfort and safety. With virtual tours, you can keep your critters right where they belong.
With your showings online, a buyer may spend more time investigating the various areas and features of your home and can return to the listing multiple times. Viewers taking more time viewing your listing, or reviewing it multiple times, allows them to create an emotional bond with the house.
There will come a time, though, when you may have to allow serious buyers to tour the house in person once the video tour has won them over, but your agent will help you with those details and what you’ll need to do to make in-person showings successful.
Your Real Estate Agent’s Marketing Plan for Your Listing
Ask your preferred real estate agent about his or her marketing strategy for your house.
Your real estate agent is a wealth of knowledge for you, and likely has resources at hand for creating virtual tours – or connecting you with the right virtual tour companies.
Some real estate agents are willing to include digital showings of your property as part of your listing’s marketing plan.
Others have established themselves as experts at creating and narrating virtual tours, live feeds like Facebook, and one-on-one personal guided video tours via platforms like FaceTime or Skype.
Real estate marketing has evolved to embrace state-of-the-art technology that gives buyers detailed views of your property without having to be there – which is particularly helpful if buyers live far away.
Advertising your listing in modern times goes beyond putting a sign in your yard (although that is still effective!) or sharing a picture of your house on social media.
When your property is added to the MLS, you can now include not only professional photographs but cutting-edge technology to create 3D dollhouse views with measurements and schematic floor plans.
Staging Your House for Digital Marketing
Whether you show your house traditionally or create a digital marketing campaign, your property needs to be in its best condition ever.
Staging is decluttering, depersonalizing, neutralizing, cleaning, and adding accentuating elements to compliment the best features of your house.
Where staging once required you to pack away your personal things, take down your photos and artwork, and keep the house tidy and clean for showings anytime, you can now leverage technology to digitally remove your furnishings and decor, replacing those items with simulations of pristine staging like a model home.
Furthermore, staging a home virtually is far less expensive, and faster, than physically staging the property.
If you or your agent are creating your photos or videos, hiring a professional photographer, or having a company create high-quality videos in person, you’ll still have to stage your house physically. But your agent can give you tips, tricks, and advice on the best way to stage your property for sale.
Don’t forget outside! Whether you’re showing your house in person or online, you need to wow potential buyers with charming curb appeal that reflects a property that is well maintained.
The goal of staging is to present the property, inside and out, in its best condition.
Showing the Community, Not Just the House
With virtual tours, you can give potential buyers a realistic view of your property, but also of the schools, parks, shops, restaurants, and amenities that make your area unique.
Some virtual tour companies use drones for impressive aerial views that span the entire area. Buyers aren’t just shopping for a house that matches their budget and criteria, but a neighborhood that suits their lifestyle.
If you’re not working with a virtual tour company, you or your agent can create a driving tour of your neighborhood, a dash-cam view of what the community looks, and feels like from a passenger point-of-view.
Ways to Market Your Home Virtually
The least expensive and most convenient option is for you or your agent to use smartphones to take still shots and generate a video of the exterior and interior of your house. It may include a driving tour of the neighborhood and is best narrated by your real estate expert.
A guided 360 tour allows customers to look around at their convenience using their mouse and arrows to navigate 3D views. An Interactive tour is when the agent is on a video call with a potential buyer to answer any questions that may arise.
Digital open houses are conducted via live stream, allowing multiple buyers to tour the home with the agent present. This personal connection encourages buyers to ask the agent to turn the camera to show more detail of a particular area.
3D tours are a more high-tech way to market your house for sale online. These tours are created with a special 3D camera that captures images of the home and then uploaded into proprietary software that renders the images in three dimensions, designing a virtual tour that can be uploaded onto your real estate listing. 3D tours can be more expensive but may prove worth every penny.
Some virtual tour companies use drones to capture footage from the outside of the house, with sweeping views of the entire community and amenities.
A solid virtual marketing strategy, your digital game plan, should include a virtual tour of the home, accurate and detailed listing and neighborhood information, high-quality photographs of the home, and a video chat led by the agent.
You can create the video tour yourself, your agent might design the video for you, or you can rely on the experts at virtual tour companies to give your house a great position online.
Talk with your agent about staging your home and whether you should stage the property yourself, hire a professional staging company, or use digital technology to simulate furnishings and decor.
Ask your agent if a digital marketing package is included with his or her service. If not, then inquire about who your agent can refer you to for creating a stellar online presentation of your house for sale.
The real estate industry has evolved to include cutting-edge, high-tech equipment to help market your house virtually.
Have Questions? Ask JTC Real Estate!
JTC Real Estate is the best source of information about the local community and real estate topics. Give Jane Caddell a call at 562-331-3301 to learn more about local areas, discuss selling a house, or tour available homes for sale